This lettering becomes a 'Compliment' to each and every product it is placed on. The leaf is a nice ownable element.
As this logo went on everything from large to tiny, several versions were created so that there was no loss in any of the sizes.
As there were times the logo was used in dropout form, there were versions that adjusted weight for this as well. The devil is in the details.
Compliments | House Brand | Lettering | Safeway | Thrifty Foods | Sobeys